Giving Gap
Bridging inequalities with a digital presence.
Key Contributions
Creating an Organization Dashboard
Supporting Giving Gap's management of growing data fields through custom CMS development and backend optimizations.
Packaging the Platform
Holistic design and development work to launch Giving Gap's updated identity and site experience.
Designing and Promoting Initiatives
Enhancing Giving Gap's campaign presence across digital touchpoints by creating and employing new brand collaterals and visual strategies.
After the Collaboration
120%
Average user growth, per quarter, over the last 2 years
1,700+
Black-founded organizations listed
About the Partnership
2020 - Present
Giving Gap started strong. Their mission to advance racial equity through philanthropy quickly garnered major funding and press coverage, establishing them as leaders in their space. As their momentum shifted online, strengthening their digital strategy became essential for continued growth.
Our first tasks with Giving Gap focused on key priorities: creating a platform with clear pathways to connect donors with Black-founded nonprofits, while also spotlighting those organizations within a growing directory. The newly launched site had immediate impacts—doubling engagement and advancing their cause. But the work didn't stop there.
As Giving Gap gained even more traction, they sought greater self-sufficiency, as some of their existing operational tools were limiting their ability to scale. To support this, we designed and developed custom solutions—including a CMS, dashboard, and reporting system—streamlining data management and giving them more control over the pace of decision-making and growth trajectories.
Today, our partnership continues as Giving Gap takes bigger strides in redefining the philanthropic landscape. Together, we're amplifying their advocacy by extending their message beyond the website and across digital touchpoints.
Creating an Organization Dashboard
As Giving Gap welcomed a surge of registering organizations, their existing CMS became a bottleneck. It lacked the flexibility they needed to scale efficiently.
To solve this, we designed and built a custom dashboard, with new features to improve their operational uptime, including migrating to a relational database to support growing data fields, redefining the UI/UX to ease team members' navigation and task-completion, and implementing automated workflows to accelerate reporting.
How This Helped
39%
Time saved for deployment
99.9%
Time saved for reporting, from hours to seconds
Tech Stack

Packaging the Platform
Joining Giving Gap during their rebrand, collaborating with Work & Co. and Microsoft, we were first tasked with implementing new brand assets across the platform.
As our partnership evolved, so did our scope of work. We moved beyond just brand implementation and into defining the brand experience as a whole. By introducing customized systems—including a CMS, analytics tracking, and additional site sections—we helped make the Giving Gap platform even more visible, interactive, and distinct.
How This Helped
2x
Visits from organic searches, from the last year
40%
Users coming from direct searches
60%
Faster page load times
Tech Stack

Designing and Promoting Initiatives
From donor education to in-house events and campaigns, Giving Gap's initiatives play a vital role in driving awareness. But without a strong social media presence or dedicated space on their site, these efforts risked going unseen.
Through close collaboration on strategy and design, we helped Giving Gap extend their visual direction across high-traffic digital touchpoints, boosting engagement beyond direct searches and making their advocacy just as visible as their directory.
How This Helped
4k+
Newsletter subscribers
2.5x
Visits from organic social discovery, from the last year