As Giving Gap welcomed a surge of registering organizations, their existing CMS became a bottleneck. It lacked the flexibility they needed to scale efficiently.

To solve this, we designed and built a custom dashboard with new features to improve their operational uptime, including migrating to a relational database to support growing data fields, redefining the UI/UX to ease team members’ navigation and task-completion, and implementing automated workflows to accelerate reporting.

Joining Giving Gap during their rebrand, collaborating with Work & Co. and Microsoft, we were first tasked with implementing new brand assets across the platform.

As our partnership evolved, so did our scope of work. We moved beyond just brand implementation and into defining the brand experience as a whole. By introducing customized systems—including a CMS, analytics tracking, and additional site sections—we helped make the Giving Gap platform even more visible, interactive, and distinct.

From donor education to in-house events and campaigns, Giving Gap's initiatives play a vital role in driving awareness. But without a strong social media presence or dedicated space on their site, these efforts risked going unseen.

Through close collaboration on strategy and design, we helped Giving Gap extend their visual direction across high-traffic digital touchpoints, boosting engagement beyond direct searches and making their advocacy just as visible as their directory.