BreakingMED
BreakingMED provides daily medical news reports curated to serve the unique needs of busy physicians and other healthcare professionals.
CHALLENGES
Kaplan Inc.'s Breaking Med website was a simple directory of articles with minimal page interactions. They seeked a redesign of the website's UI/UX to improve article navigation, discovery, and SEO (search engine optimization).
SOLUTION
We modernized the layout of the existing home and article pages to match the industry standard of medical websites, added new features including a search function and article filters to promote navigation within the platform, and developed statically-generated files to improve SEO for external discovery.