Giving Gap

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Giving Gap is an institution that promotes discovery and funding for black-founded organizations. They aim to advance racial equity by offering a platform that allows individuals and institutions to learn about and give to black-founded nonprofits.


Giving Gap underwent a brand transformation. They wanted to align their existing vision with their new product. They required assistance developing the web platform, managing digital assets, content deployment, and managing configurations.


We developed the platform and migrated previous configurations to the new infrastructure, managed and created assets such as the favicon, logo, images, and icons in accordance with their brand guide to establish a consistent brand identity, created a custom CMS (content management system) to aid with content maintenance, and re-architected the infrastructure with automated workflows to improve efficiency with repetitive tasks, such as the email list.